How We Started

After a life-changing trip to Indonesia in 2019, Adhi Jusuf and Bryan Theonardo witnessed the struggles and poverty issues that small coffee farmers had to endure. These challenges resulted from both the lack of support and the business practices of coffee brokers. 

Beaneka Coffee was born with the mission to disrupt the typical coffee chain supply to increase the farmers’ income. Both Bryan and Adhi were inspired to start a coffee roastery that connects Indonesian coffee farmers directly to the coffee enthusiasts in the United States

What makes Indonesian Coffee different?

Indonesia is geographically
well-suited for coffee plantations, placed widespread across the equator and with numerous interior mountainous regions on its islands, creating ideal microclimates for the growth and production of high-quality single-origin coffee beans.

  • Sustainability Impact

    As a part of our commitment to reducing the environmental impact, Beaneka Coffee packs our specialty coffee beans in a certified compostable pouch. All the components, including the films, lining, and valve are biodegradable.

MEET OUR TEAM

Adhi Jusuf

Adhi Jusuf was born in Bandung, Indonesia, and moved to California to continue his studies. He graduated from UC Davis and currently works as an IT professional in Bay Area, California. Although he had spent decades living in America, Indonesia still lives within his heart. His dream is to dedicate his full time to working on Beaneka Coffee and Roastery.

Bryan Theonardo

Bryan was in college where he met Adhi and developed his passion for coffee. His devotion to coffee brought him to pass the SCA standard as a Certified Barista, Sensory Analyst, and Roaster Master. Bryan aims to get Indonesian specialty coffee the recognition it deserves amongst other premium coffees.

    Our Milestones

    EACH ONE IS A BIG STEP

    • The beginning.

      After a year of wrapping up the idea of contributing to the environment and social-economic through Indonesian specialty coffee, we had to pause all the plans due to COVID-19. This is our original logo and packaging.

    • Reimagining Beaneka Coffee.

      The quarantine and work remotely allowed us to see the brand from a different perspective. We worked with a designer from West Jawa, Indonesia to refresh the look and feel of Beaneka Coffee. The new logo centers on our missions and identity to intertwine specialty coffee, sustainability, and uplift the farm's communities.

    • First Coffee Festival.

      Thanks to SF Indonesian Consulate, we were able to participate in SF Coffee Festival at Fort Mason! People were impressed that Indonesian coffee could offer such beautiful, unique, and delicate flavors. The line was long, hence we sold out all the beans on the first day! Amanda had to rush back to roast more beans for the second day.